Winter Squash

Although the Winter squash season extends from August through March; they are at their best during the months of October and November. What a relief the cooler months of Autumn and Winter provide for produce display-making. No doubt, the lusciousness of those summer fruits are certainly missed, but working with product that is durable and has a long shelf life is a pretty nice break for a few months. Apples and citrus will take center stage during the Fall and Winter season, but particularly during October and November, don’t let the opportunity of promoting Winter squash slip away. Not only are they delicious, but these squashes provide some excellent nutritional value as well. Winter squash are very strong in vitamin A (in the form of beta-carotene), as well as an excellent source of vitamin C, potassium, and dietary fiber.


A large, mixed, bountiful display of hard squash is one of the more beautiful sights in a produce department. Because of how well they hold up while on display, it’s easy to have that large abundant look in your department. These squash tend to sell quite well during the next several months and particularly well leading into the Thanksgiving holiday. Take advantage of this time now to be introducing your shoppers to the different varieties and become educated about the different flavors of the various squashes. How they taste, what sort of texture they have, and how to prepare them are perhaps the three most common questions asked about the hard squashes. Click Here or on the image below to download a chart to assist your customers with their squash selection.




Good luck with your squash sales this season. Enjoy.